The water quality improvement industry is experiencing growth at an unprecedented rate. There is heightened awareness of our industry and an increased interest in the science and benefits of at-home water treatment. This is a favorable environment to propel our industry forward. To capitalize on this opportunity, the Water Quality Research Foundation (WQRF) launched the Next Wave Campaign: an industry-wide fundraising initiative that will generate critical resources to invest in timely research and a proactive outreach strategy.
Research: WQRF will continue to fund its current pipeline of research projects and investigate other opportunities to expand the science of water quality. This ensures funding for the existing research agenda and the ability to identify and prioritize future research needs based on input from the industry.
Outreach: WQRF has established an initial outreach strategy to encourage research utilization within our industry while also reaching beyond our professional community to expand our reach and influence. This includes the development of tools that increase research awareness, understanding, and utilization among WQA members, industry affiliates, and the consuming public.
Research: WQRF will continue to fund its current pipeline of research projects and investigate other opportunities to expand the science of water quality. This ensures funding for the existing research agenda and the ability to identify and prioritize future research needs based on input from the industry.
Outreach: WQRF has established an initial outreach strategy to encourage research utilization within our industry while also reaching beyond our professional community to expand our reach and influence. This includes the development of tools that increase research awareness, understanding, and utilization among WQA members, industry affiliates, and the consuming public.
Why is WQRF Conducting the Campaign?
The decision to launch this effort was not arbitrary. WQRF conducted a comprehensive study in late 2021 to validate interest in a campaign and guide its strategy. This research collected insights from nearly 100 WQA members, including manufacturers, dealers, distributors, consultants, and others. There was overwhelming support for the initiative and a desire to see the Foundation take action immediately to build on the industry’s recent momentum.
Who is WQRF Asking to Give?
Everyone with an interest in the future of the water quality improvement industry is invited to participate in the Campaign. Our goal is to provide ALL interested stakeholders an opportunity to support and lead, and we are seeking 100% participation.
Is there a Minimum Amount to get Involved?
We are asking everyone to consider an investment that is meaningful to them and their companies. Support can be pledged over a five-year period, which may help in making a truly aspirational gift. There is no minimum amount to get involved, and all commitments will be accepted and recognized appropriately. Every commitment, regardless of the amount, is appreciated.
When is WQRF Asking for Support and How do I Make a Pledge?
The active fundraising period of the Campaign is currently underway. WQRF leadership and the National Steering Committee are in the process of contacting prospective supporters to share information and answer questions. If you are interested in supporting now, please contact a member of the NSC or email the Campaign Office at [email protected].
The decision to launch this effort was not arbitrary. WQRF conducted a comprehensive study in late 2021 to validate interest in a campaign and guide its strategy. This research collected insights from nearly 100 WQA members, including manufacturers, dealers, distributors, consultants, and others. There was overwhelming support for the initiative and a desire to see the Foundation take action immediately to build on the industry’s recent momentum.
Who is WQRF Asking to Give?
Everyone with an interest in the future of the water quality improvement industry is invited to participate in the Campaign. Our goal is to provide ALL interested stakeholders an opportunity to support and lead, and we are seeking 100% participation.
Is there a Minimum Amount to get Involved?
We are asking everyone to consider an investment that is meaningful to them and their companies. Support can be pledged over a five-year period, which may help in making a truly aspirational gift. There is no minimum amount to get involved, and all commitments will be accepted and recognized appropriately. Every commitment, regardless of the amount, is appreciated.
When is WQRF Asking for Support and How do I Make a Pledge?
The active fundraising period of the Campaign is currently underway. WQRF leadership and the National Steering Committee are in the process of contacting prospective supporters to share information and answer questions. If you are interested in supporting now, please contact a member of the NSC or email the Campaign Office at [email protected].